We primarily focus on Organic SEO methods. This allows for companies to have a more long term approach and can cost less in the long run. PPC strategies work, but they stop as soon as you stop paying. Creating Quality Content, Building Brand Awareness and Site Authority are things that will last. This is not to say we are against PPC, and a lot of times we will recommend a hybrid approach to take advantage of the short term gains. At the end of the day, this is not an exact science, but the methods and strategies applied correctly will deliver results. Online marketing is changing at a faster rate than ever before and so we must continually change as well.